Dae Sue was born kind, but due to his uprbringing, he grew up tobe cynical and apathetic. He thinks sincerity and passion are antiquated. Not good at expressing emotions, he's sassy when someone praises him or approaches him. After failed attempts in the overheated job market, he ends up in a bizarre underwear company. The owner, Mr. Tae, is like the last living Don Quixote. In the world of undies and among people who are serious about undies, Dae Sue finds himself declaring to carry them.